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Motorola, Inc.

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Libertyville, IL
4-Feb-2011 2:19 pm
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Motorola Mobility Debuts "Empower the People" Ad Showcasing Award-Winning Motorola XOOM Tablet During Super Bowl XLV


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LIBERTYVILLE, Ill -- Feb. 4, 2011 -- Today Motorola Mobility, Inc. (NYSE: MMI), announced that it will debut a new commercial during the second quarter of the Super Bowl XLV telecast. Created by Anomaly New York, the ad will feature Motorola XOOM™, the first device running the Android™ 3.0 Honeycomb operating system designed specifically for tablets.

On the heels of becoming a new company in early January, Motorola Mobility launched a portfolio of devices at the 2011 Consumer Electronics Show and received numerous awards for introducing innovative mobile devices. Most notably, Motorola XOOM was singled out among more than 20,000 products to win the coveted 2011 CNET "Best of Show" award.

As follow up to the recent unveiling of Motorola XOOM, the 60-second spot entitled "Empower the People" embodies Motorola Mobility's commitment to developing intuitive technology to help simplify, connect and enrich people's lives. Motorola XOOM redefines the ever-growing tablet category by providing more ways to have fun, connect with friends and stay productive on the go. Watch videos, play games, read books and surf the Web all on Motorola XOOM's 10.1" HD widescreen display.

Just as "Tablet Evolution" (https://www.youtube.com/watch?v=quI2I8wLPdc) got people buzzing before the CES Motorola XOOM announcement, "Goodbye 1984" (https://www.youtube.com/watch?v=ndhuEUX1kIU) further generates interest in the Super Bowl XLV spot and new award-winning tablet.

"The Super Bowl offers a special opportunity to connect a broader consumer audience to our new company, brand and devices as the most watched and celebrated sporting event of the year," said Bill Ogle, chief marketing officer of Motorola Mobility. "Our new ad featuring Motorola XOOM demonstrates how people have more options to connect with each other, in a very personal way, through technology."

The stylishly thin Motorola XOOM boasts a dual core processor for a smooth performance and its sleek design features a front-facing camera for video chats over Wi-Fi or 3G/4G LTE, as well as a rear-facing camera. Motorola XOOM is the first tablet to feature the latest Google Mobile innovations, including Google Maps 5.0 with 3D interaction, access to over 3 million Google eBooks and Google Talk with video and voice chat.

In addition to being an official wireless provider for the NFL and Super Bowl XLV advertiser, Motorola Mobility will be the first-ever title sponsor of the Maxim party.

For additional information, please visit www.motorola.com/mediacenter.

About Motorola Mobility
Motorola Mobility, Inc. (NYSE:MMI) fuses innovative technology with human insights to create experiences that simplify, connect and enrich people's lives. Our portfolio includes converged mobile devices such as smartphones and tablets; wireless accessories; end-to-end video and data delivery; and management solutions, including set-tops and data-access devices. For more information, visit motorola.com/mobility.